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It Isn’t for Everybody

It’s Bill Blass

When it comes to wit, nobody did it like Bill Blass. Inspired by the brand’s irreverent ads of the ‘60s, a campaign borrowed the brow-raising tone while reminding the public of the label’s luxury heritage. Creative came to life though the lens of Richard Avedon, while celebrated writer and modern wit Glenn O’Brien lent his words. "It Isn’t for Everybody" featured an eclectic mix of classic and contemporary style legends from India Hicks to Princess Beatrice.

AR New York 2003

 

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