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Now & Always

Good things come in pairs

Peanut Butter & Jelly, Rhythm & Blues, Stars & Stripes, Ladies & Gentlemen. Like a perfect pair of shoes, great things come in twos. Channeling an impressive 167-year history in footwear—including a tradition of outfitting the feet of every American president since Lincoln—Johnston & Murphy’s powerful heritage and timelessly stylish lens came to life through the “Now & Always” platform, with a particular focus on sharpening the woman’s point of view for a relaunch. The campaign celebrates perfect pairs that are both of-the-moment and eternal.

Yard 2014–2016

 

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