A Legacy of Levity, Reborn
In a moment where men were rediscovering style as a mode of self- expression en masse, Perry Ellis needed to rediscover its own brand heritage, and find relevance in this new landscape. Tapping into the designer’s original philosophy of “not taking style too seriously” and leveraging a popular handle from the brand’s heyday, the ‘Very Perry’ platform gave young men permission to bend the rules and let “instinctive be distinctive." The platform offered a take on style aspiration that resulted in emotionally resonant, multiplatform campaigns that held a major presence in digital, social, retail, and traditional media.
Yard 2012–2017